Introduction
Audience Target is a leading IT solutions provider offering a wide range of services, including website development, Learning Management Systems (LMS), Search Engine Optimization (SEO), backlinks building, and digital marketing solutions. By engaging our services, you agree to the terms and conditions outlined below. These terms are designed to ensure transparency and set clear expectations between Audience Target and our clients regarding the scope of services, responsibilities, and limitations. Please read these terms carefully before proceeding with any project.
1. General Overview of Services
Audience Target provides the following specialized services:
- Website Development and Design
- Learning Management Systems (LMS) Setup and Support
- SEO and Digital Marketing Services
- Manual Backlinks Building
- Custom IT Solutions Based on Client Requirements
These services are tailored to meet individual client needs. Pricing and project specifics are determined during the consultation phase, and all agreements are based on the scope of work as defined in the final contract.
2. Website Development and CMS Platforms
Our website development services cover a wide range of platforms, including:
- WordPress
- PHP, Laravel, and Other Custom CMS Platforms
For all types of websites, the following policies apply:
a. Client-Specific Pricing
- Pricing for website development, whether for WordPress, PHP, Laravel, or any other CMS platform, is determined on a per-client basis after consultation and demo presentations.
- The final pricing, scope of features, and functionalities will be agreed upon with the client after they have reviewed the demo of the product.
- No additional features or functionalities will be provided after the project is confirmed unless agreed upon in writing. Any such customizations will incur additional charges.
b. Support and Updates
- For projects using CMS platforms like PHP, Laravel, or other non-WordPress systems, support will range from six months to one year, depending on the agreement with the client and subject to the terms and conditions of third-party resources like Codecanyon or ShareWordPress from which the source code or plugins may be purchased.
- Lifetime updates for these projects will also depend on the policies of third-party providers. Audience Target is not responsible for lifetime updates unless the source from which the product is purchased provides them.
- If the project budget is less than fifty thousand Pakistani rupees (PKR 50,000), no lifetime updates or extended support will be provided. In such cases, the client will receive only seven days of bug support, limited to resolving issues related to the original scope of the project. No new features, customizations, or additional support will be included.
3. Marketing and SEO Services
Audience Target offers digital marketing and SEO services to help improve the visibility and performance of our clients’ websites. However, digital marketing and SEO are long-term, ongoing strategies, and certain conditions and limitations apply:
a. Digital Marketing Services
i. Client-Provided Budget
- For all digital marketing campaigns, including Facebook Ads, Google Ads, and other paid promotions, the marketing budget must be provided by the client. Audience Target will manage the campaign based on the client’s budget, but the client is solely responsible for covering the cost of all advertisements.
- The client will also be responsible for covering Audience Target’s service charges, which are non-refundable once the campaign has been launched.
ii. No Guarantee of Sales or Conversions
- Audience Target does not and cannot guarantee any specific outcomes, such as sales, leads, or conversions. While we will use our expertise to optimize and manage marketing campaigns, the success of the campaign depends on multiple factors, including market conditions, competition, product quality, and consumer behavior.
- If a campaign does not result in the expected sales or conversions, Audience Target will not be held responsible, and no refunds or compensation will be provided.
- Once the client agrees to move forward with a marketing campaign, all payments for our services are non-refundable, even if the campaign fails to meet the client’s expectations.
iii. Marketing Campaign Adjustments
- Clients will be provided with reports on the performance of their campaigns. Audience Target will recommend adjustments to improve campaign effectiveness, but these recommendations do not guarantee specific outcomes.
- It is the client’s responsibility to provide timely approval for any changes or adjustments during the campaign. Delays in approval may affect the campaign’s overall performance, and Audience Target will not be held responsible for any negative impact resulting from such delays.
b. Search Engine Optimization (SEO) Services
i. Long-Term SEO Strategy
- SEO is a long-term process, and results can take several months to materialize. Audience Target will use its expertise to improve your website’s search engine rankings, but there are no guarantees regarding specific ranking positions or timelines. The results of SEO depend on various factors, including competition, search engine algorithm changes, and market dynamics.
- While our SEO strategies are designed to improve your website’s visibility, we cannot promise immediate results or specific ranking positions on search engines like Google, Bing, or Yahoo.
ii. No Liability for De-Ranking
- Once a website achieves improved rankings, there is always a possibility that it could later be de-ranked due to search engine algorithm updates, increased competition, or other external factors beyond our control. Audience Target cannot guarantee that rankings achieved through our SEO services will be permanent, and we will not be liable if your site experiences a drop in rankings after the initial success.
- In the event of de-ranking due to search engine updates or penalties, Audience Target will not be held responsible, and no compensation or refunds will be provided.
iii. Client Responsibilities for SEO Success
- Clients must provide all necessary content, feedback, and approval for on-page and off-page SEO strategies. Delays in content submission, approval, or implementation may negatively impact the SEO results. Audience Target will not be responsible for any delays in SEO improvements caused by the client’s inaction.
- Additionally, clients must follow the guidelines provided by Audience Target for SEO best practices. Failure to follow these recommendations may hinder the effectiveness of the SEO campaign.
iv. Refunds and SEO Campaigns
- SEO service fees are non-refundable. Once the SEO campaign has started, no refunds will be issued, even if the client feels that the results do not meet their expectations.
- SEO is an evolving process, and while Audience Target strives to provide measurable improvements, the unpredictability of search engine algorithms means that no results can be guaranteed.
4. Backlinks Building
Backlinks are an essential part of off-page SEO, and Audience Target offers manual backlinks building services using advanced strategies such as the HSB algorithm.
a. Backlinks Strategy
- Our backlinks building process is manual, which ensures higher-quality backlinks. We avoid automated methods to ensure that the links we build are more durable and valuable for long-term SEO success.
- 90% of the backlinks we provide are indexable, but we cannot guarantee the time it will take for search engines to index these backlinks. Indexing timelines vary depending on the search engine’s algorithm and other external factors.
b. No Responsibility for Removed Backlinks
- Backlinks are placed on third-party websites over which Audience Target has no control. While we strive to build high-quality, long-lasting backlinks, backlinks may be removed by the external website owners at any time. Audience Target is not responsible for any backlinks that are removed after the project has been delivered.
- We provide no guarantee on the permanence of backlinks, and clients are advised to understand that the removal of backlinks is beyond our control.
c. Backlinks Delivery Delays
- Delivery timelines for backlinks building projects may be extended due to factors such as website approval processes, third-party issues, or delays in the manual submission process. Audience Target will notify clients of any expected delays, but these delays do not entitle the client to any compensation or refunds.
5. Support and Updates for CMS and LMS Projects
a. Support Terms
- For CMS-based websites (including WordPress, PHP, and Laravel) and Learning Management Systems (LMS), Audience Target provides bug support ranging from six months to one year, depending on the agreement with the client and in accordance with the terms of third-party platforms from which components are sourced (such as Codecanyon and ShareWordPress).
- Lifetime updates for projects are governed by the terms and conditions of third-party platforms like Codecanyon or ShareWordPress. Audience Target will not be responsible for providing lifetime updates unless the source from which the product was purchased offers such updates.
b. No Lifetime Updates or Support for Smaller Projects
- For projects with a budget of less than fifty thousand Pakistani rupees (PKR 50,000), no lifetime updates or extended support will be provided. In such cases, clients will only receive seven days of bug support, which will be limited to fixing issues directly related to the original project scope.
- No additional features, functionality, or customizations will be included in the free support package for such projects. Any additional work will require a separate agreement and will be billed accordingly.
6. Payments and Refund Policy
a. Full Advance Payment
- Audience Target requires full payment in advance for all services unless otherwise agreed upon in writing.
- For larger projects, payment milestones may be set, but final delivery will not occur until all payments have been received.
b. Non-Refundable Service Fees
- All payments for SEO, digital marketing, website development, and backlinks building are non-refundable. Once a project has commenced or a campaign has been launched, no refunds will be provided, regardless of the outcome.
- Any additional services requested after the project has started will incur extra charges and must be paid for before work begins.
7. Updates to Terms and Conditions
Audience Target reserves the right to modify, update, or change these terms and conditions at any time without prior notice. By continuing to engage with our services, you agree to comply with the most current version of these terms and conditions. It is the client’s responsibility to stay informed of any updates to these terms, which will be communicated on our website or through direct communication when applicable.
Conclusion
By engaging with Audience Target for any IT services, including website development, SEO, digital marketing, backlinks building, and LMS setups, you agree to abide by these terms and conditions. Our goal is to deliver the highest quality services, and we appreciate your trust in us. However, we cannot guarantee specific outcomes, as many factors are beyond our control. These terms are designed to ensure a clear understanding of what we provide and what responsibilities lie with both parties.